Roller Coasters and Recycling
Silverwood Theme Park in North Idaho has added a new green feature to its summer lineup.
Silverwood's Dream Machine
There's a new attraction at Silverwood Theme Park in North Idaho. No, not another roller coaster! Dream Machines (interactive computer recycling kiosks) premier this summer at the park.
Silverwood has teamed with Pepsi Co. and local Waste Management offices to install 150 recycling receptacles within the Northwest's largest theme park. Two of these recycling machines interact with guests as they recycle their bottles or cans, rewarding them with coupons to Silverwood, discounts at attractions around the country and points for Pepsi merchandise.
Nancy DiGiamarco, Silverwood's director of marketing and sales, hopes the machines will be another hit attraction for Silverwood guests. "We had been looking for a recycling program for quite awhile," said DiGimarco. "Many of our guests kept asking us why we did not have a way to recycle. This partnership with Pepsi was meant to be."
Pepsi provided and installed the recycling machines to Silverwood, the first theme park in the county to offer Dream Machines. Waste Management agreed to pick up and transport the recyclables to a local recycling center.
The park estimates that over 200,000 recyclable cans or plastic bottles will be sold within the park and that over 650,000 people will visit Silverwood this year.
Will they be coming for the roller coasters or the Dream Machines?
