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The Future of Legos

Posted by Sara Arkle at Feb 27, 2012 09:00 AM |

Ever wonder what future kids might be playing with? Check out Japan's new Earthblocks: just like Legos, but made from recycled materials.

The Future of Legos

The future of Legos: Japan's new Earthblocks, made from recycled materials. Guggenheim Store photo.

We all remember the glory days of sitting down on a clean carpet, reaching over to a big bucket, and proceeding to dump a colorful rainbow of plastic Legos all over the floor. Every time I babysit my cousins I encounter such a pile—half-constructed houses or beheaded Lego-people scattered around the heap.

But recently, I discovered an alternative to these little plastic wonders that unites kids’ two passions: playing with Legos, and playing with dirt.

Enter Japan’s sustainable reinvention of the classic Lego: Earthblocks, produced by Japanese firm Colors Tokyo.

Yes, the color options are limited—according to Grist.org, “you can have any color you want as long as it’s blackish-brown”—but the possibilities are still just as endless as with normal Legos.

And yes, these new eco-blocks may not produce the same satisfying “snap” as you fit them together, but you’ll feel good knowing they’re made from a “composite of cedar tree bark, coffee beans, tea chaff and other recycled materials.”

So, before you make the mistake of stepping on another sharp-cornered Lego piece, consider trading your current set for a slightly softer, smoother-edged, and definitely more eco-friendly Earthblock.

You can find Earthblocks for sale now at the Guggenheim store, $30 for a set of 50.

-Bowman Leigh, Outreach Intern


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