ICL's 40 Years for Idaho, Captured on Film
A short film captures a bit of the 40-year Idaho Conservation League story through interviews with some of ICL's founders, "opponents," members and Idaho political leaders. The film was produced for ICL by [wire] stone, a digital marketing firm.
Editor's note: The video link below will go live after the video premiere at ICL's 40th anniversary celebration the evening of Saturday, Jan 26.
It's hard enough to describe what ICL does today. From wilderness to energy, from watersheds to local land use—at times it's just hard to tell the story. As we looked to our 40th Anniversary, which kicks off Saturday, we knew it would be harder still to describe our journey from founding into our fourth decade.
There are many perspectives to our work, ranging from what our founders imagined to what our members and staff experience today. We also wanted to capture some of the changes along the way, how we've evolved from those early days to become Idaho's leading voice for conservation.
We thought one way to capture that would be through political leaders we've worked with. Other good observers would be our 'opponents' with whom we've sparred and others we got to know around collaborative tables where, together, we've worked to redefine commonsense conservation in this very conservative state.
To tell ICL's story we knew we needed help. [wire]stone, a digital marketing firm—with offices in Boise and throughout the West, plus Chicago and Germany—gave us the help we needed.
They made us a movie. It's really good.
At our 40th celebration on January 26 we'll premier our short video. In a few short minutes you can see 40 years stitched together by people like former Governor Cecil Andrus, ICL founders Scott and Mary Lou Reed, and many more. Give a click and watch it below—but it won't be live until after our reception.