What Is the It’s My ID Campaign?
Idaho is a great place to live and raise a family. It’s also one of American’s premier outdoor experiences. The Idaho Conservation League keeps it that way. For over 40 years, ICL’s results-oriented approach has produced an admirable record of conservation achievement for the air you breathe, the water you drink and the land you love.
Widely recognized as Idaho’s leading voice for conservation, ICL knows that Idaho’s future requires a lot more than good work today. ICL is undertaking a major campaign to build its capacity to advance critical climate and communication work with new initiatives that protect Idaho’s water, leverage energy policy and ensure citizens are informed, inspired and empowered to guide public policy development.
What We’ll Accomplish
Climate change is affecting Idaho—our agriculture, water supply, energy, forests, and salmon. We cannot wait to take action. We must help local communities, industry and government entities adapt practices and address the present and future challenges.
ICL’s It’s My ID campaign responds to global climate change through targeted local work that addresses its causes and adapts to its effects. The campaign will also build ICL’s capacity to lead—to continue to lead—for generations to come. This campaign is based on three components:
Address water scarcity by changing policies that allow massive waste and inefficient use of water, and protect surface and groundwater from pollution.
Help Idaho increases its clean energy production and reduce its energy consumption for improved air quality, and ensure new clean energy projects protect Idaho’s wild places.
Bring ICL’s endowment to $4 million, ensuring ICL’s long-term sustainability and generating annual earnings for programs like our wilderness work and other breaking conservation opportunities.
You love Idaho. You hope the next generation will inherit the kind of Idaho experience that’s meant so much to you. But hope is not a strategy. ICL’s It’s My ID campaign is that strategy.